Inspiration

Inspiration:

Establish Awareness

Goals:

Set Montana apart, stay true to our identity, and have longevity.

Dispersion of [visitors, dollars spent,bookings] across [seasons, regions, towns < 2,500 people]. Specific to Central, Missouri River Country and Southeast Montana regions.

Increase familiarity in order to ultimately drive dispersed conversion.

Messaging

What does success look like?

Where will it be seen?

OOH

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

Video :30

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

Radio/Audio

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

PR

The Montana Dinosaur Trail

May 2023

Dino Trail Press Release

May 2023

Dino Trail National Media Tour

June-September

Dino Trail FAM trips

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

Dinosaurs