Western Culture | Tribal | Hospitality | History | Events


  • Combining niche and hospitality offerings into a stronger, more ownable product
  • Combats perceptions of “there’s nothing there”, “no good food/drink”
  • Authentic events and experiences that are truly Montana
  • Data supports the interest in sites, activities and culture
  • Opportunity to highlight modern Indigenous culture
  • Highlight Agritourism and day-to-day life in Montana


  • Events: Rodeos, Bucking Horse Sale, Red Ants Pants Festival
  • Food/Beverage: Burger Trail, Pie Trail, Unique Locations/ Views, Made in Montana/Taste Montana
  • Unique Western Lodging: Dude Ranchers, Unique Locations, Hunting/Fishing Lodges
  • Guided Trips and Tours
  • Historic Sites: Little Bighorn Battlefield, Lewis and Clark Trail/Sites, Ghost Towns (Fall)
Consumer Journey: Inspiration Familiarity