Inspiration

Inspiration:

Establish Awareness

Goals:

Set Montana apart, stay true to our identity, and have longevity.

Dispersion of [visitors, dollars spent,bookings] across [seasons, regions, towns < 2,500 people]. Specific to Central, Missouri River Country and Southeast Montana regions.

Increase familiarity in order to ultimately drive dispersed conversion.

Messaging

What does success look like?

Where will it be seen?

OOH

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

Video :15

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

Radio/Audio

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

PR

Historic Sites

September 2023

Press Release on Ghost Towns

June-September 2023

FAM trips including Indian Country

June 2023

Pitch on Dino Shindig in Ekalaka

June 2023

Pitch Little Big Horn Reenactment

Wildlife Watching

This summer-June

Pitch the best places to see wildlife

Events: Rodeos, Bucking Horse Sale, Red Ants Pants Festival

September 2023

Fall Food Focus Press Release

October 2023

Pitch Unique Lodging

Guided Tours: Indian Battle Tours

June 2023

Pitch Little Big Horn Reenactment

June-September 2023

FAM trips including Indian Country 

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

Lifestyle