Inspiration

Inspiration:

Establish Awareness

Goals:

Set Montana apart, stay true to our identity, and have longevity.

Dispersion of [visitors, dollars spent,bookings] across [seasons, regions, towns < 2,500 people]. Specific to Central, Missouri River Country and Southeast Montana regions.

Increase familiarity in order to ultimately drive dispersed conversion.

Messaging

What does success look like?

Where will it be seen?

OOH

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

Video :15

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

Radio/Audio

WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

PR

Dark Skies/Trail to the Stars
Trail to the Stars Press Release and pitches

June 2023

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Astro FAM trips 

June 2023

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WHAT DOES SUCCESS LOOK LIKE?

WHERE WILL IT BE SEEN?

Night Skies